FroYo Emporium

Branding

Illustration

The FroYo Emporium is a self-driven project that encompasses my passions for fun, colour and maximalist design.

Predominantly aimed at children and families, Mrs Sprinkles is the main face of the brand and acts as a mascot for the Fro-Yo Emporium. The half-tone pattern is an ownable asset for Fro-Yo Emporium and is used throughout, adding shadow and form to the illustrations while still keeping a limited colour palette, helping to strengthen the brand. The packaging designs feature bespoke illustrations and type for each flavour, and remain in keeping with the brand, allowing them to stand out on busy shelves.

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